Expantion of pastel Globalization with “yuru-chara”
Do you know Hello Kitty? She is the most popular Japanese mascot character who is particularly loved by young girls in Japan, and there are many women and men who are fans of her in the world as well. In short she represents Japanese “kawaii” (it’s close to “cute” but has a different nuance from cute. People who create the “kawaii” feeling concept are young Japanese girls through some generations).
Meanwhile, Japanese people created “Yuru-Chara” mascots. They are a little bit similar to Kitty on the meaning of “kawaii” but they are a little bit different from her in meeting of soft. “Yuru” is the derivative word of “yurui”(it is close to a relaxed feeling but deferent from it), It is difficult to explain the Japanese “yurui” in English, but I think that “yurui” is an important word as well as “kawaii”. So I will introduce some representative local yuru-chara mascots.
There are a lot of local yuru-chara mascots at every turn in Japan. The first one which I will introduce is Hiko-nyan,...